Attracting Investment in Bangladesh—Sectoral Analyses: A Diagnostic Trade Integration Study by Sanjay Kathuria & Mariem Mezghenni Malouche

Author:Sanjay Kathuria & Mariem Mezghenni Malouche
Language: eng
Format: epub

Integrated Value Chain Analysis for Polo Shirts

This section analyzes the state of the value chain for polo shirts in 2012 (see annex 5C). Polo-style shirts are the focus of this chapter, as they represent a value-added apparel product with more complex production than simpler products such as T-shirts. In addition, the basic polo shirt model is somewhat standardized globally, thus facilitating the comparison of Bangladeshi productivity with other apparel-producing countries. What is termed by the sector as the “basic polo” was recommended by producers as a proxy to represent the sector for VCA. To facilitate comparison across countries, product standards were sought. The sample product is 100 percent cotton, has a weight of 250–270 grams, and is designed to be worn by men. Other features and specifications are shown in figure 5.4.

Figure 5.4 Polo Shirt Features and Technical Specifications

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